Adventure
There is only one measure of success for any conference – was it a fantastic and valuable experience for our customers? The more we focus on experience the better result we will have and the more value there will be in our conference brand.
Again, you have most direct contact with the market and have a great opportunity to understand the community and to test ideas. And then feed these ideas into the experience plan.
Make it an adventure.
IMAPAC face
You are the face of IMAPAC on the days of the conference
What you must do:
- Be totally customer focused
- Look great
- Sound great – and knowledgeable
- Have fun with the customers
- Be prepared
Most importantly, and wherever possible, add value to the customers’ experience. The most effective way of doing this is by bringing together people who fit - in a business sense - and who do not know each other.
Moderator and Host
It is now mandatory for all IMAPAC Conference Managers to moderate at least one panel per conference. And be the Speed Networking coordinator.
For Business Festivals the Conference Manager will be Host and personally facilitate much of our new content inventory.
