Introduction

Conference is IMAPAC’s Core Product

We all understand that excellent conference content produces significant delegate numbers and delegate revenue.

But conference content is important for more than delegate revenue. Only excellent content we will attract the level of Sponsorship that we require.

In other words, Conference Production is the most important and essential activity that we undertake. It is also the most difficult. Any mug with a computer and a hotmail account can produce a conference. But only the best can produce to the standard that IMAPAC’s customers expect every time.

Every time you commence a new project look to it as the most exciting journey. You are designing an agenda and creating an experience that makes the difference to our customer’s business. Historically some of IMAPAC’s conferences have driven business agendas and changed entire industries.

This booklet and accompanying training materials has been produced so you can create the world’s best conferences. It is the synthesis of years of experience and success.