Curious George
Conferences are knowledge rich media and there is no escaping the endless quest for the thing called knowledge. To produce excellent conferences you need to have an insatiable curiosity and quest for knowledge. You need to be in love with your topic.

Reading
- Read everyday – at least two hours
- Reading to the edge – What is different? What will drive the business of the future?
- Reading general business and finance
- Reading edge publications in your sector / discipline

Jargon
Each industry has its own jargon. If you intend to use it you must know exactly what it means. There is nothing worse than jargon being abused by obvious amateurs and outsiders! Anyway, use jargon appropriately and sparingly.