Writing style and fundamentals:
- Positive
- Solutions focused
- Advantage centric
- Future-focused – innovation, leading edge
- Twenty First Century Business
- Succinct
- Jargon brief
- Idea rich
- Targeted – written for and about the customer profile / sub-profile
- Fun
- Interesting
- Poetic – in a “popular” business sense
- Different – sometimes shocking
Creative business writing
Consider the Tao of creative writing: Imagine — Create — Flow
Mind mapping is the most useful conference writing tool ever devised in the history of the entire universe:
- Big headings become branches
- Sub-branches become topics
- Sub-sub-branches become bullet points It helps us Imagine, Create and Flow. Another great advantage of Mind Mapping is that it’s one word per line discipline helps us to write succinct and creative copy.
A few tips
- Start with a fresh sheet of paper
- Start now – don’t put it off
- Mind map it
- Never be afraid
- Don’t be judgemental
- Think different – think weird if you want
- Let it flow
