BUSINESS PLAN

✔️ Discuss the BP with Head of DS atleast 6 mos before the event date

✔️ Arrange viability check with Head of DS on strategies, targets, paying profiles and price

✔️ New Event - arrange concept & subject brief with Head of DS

✔️ Established Event - discuss what’s new this year in terms of positioning and strategies

✔️ BP should include:

  • Conference / Business Case – Why does the market need this event? What problem does it try to solve?
  • USP (Unique Selling Proposition)
  • Buy Side & Sell Side
  • DS Pricing Strategy
  • Target Breakdown – Geographic, profile, and target number per each
  • Industry / Market Size – Players in the market
  • Competitor Intelligence
  • Research Summary
  • Programme Skeleton or Big Headings
  • Other Useful Information – Global and regional market situation & forecast, latest news on development, product innovation, challenges, etc.