DATABASE

Work out a data coverage plan with marketing:
✔️ Conference A list (rejected on speaking or who did research with, not a speaker)
✔️ Highlighting the most promising and interested parties that came through via research and speaker invitation
✔️ Sales a list
✔️ Speaker referrals
✔️ Leads generated by marketing
✔️ Leads generated by LinkedIn research or some other source
✔️ Past attendees
✔️ Downloads — brochure & content
✔️ Top 100 companies