DATABASE


Work out a data coverage plan with marketing:

✔️ Conference A list (rejected on speaking or who did research with, not a speaker)

✔️ Highlighting the most promising and interested parties that came through via research and speaker invitation

✔️ Sales a list

✔️ Speaker referrals

✔️ Leads generated by marketing

✔️ Leads generated by LinkedIn research or some other source

✔️ Past attendees

✔️ Downloads — brochure & content

✔️ Top 100 companies