INTRODUCTION
It’s all about persuasion…
Here’s what Tom Peters has to say about it:
He’s right.
We work in a persuasion world. Everybody does. All the time.
Persuading people to buy into your ideas, back your judgement, follow your lead, take a chance on you and INVEST in you is the only game in town when it comes to getting things done and making a difference. It’s about getting them to believe. In You.
Conference sponsorship is an incredibly dynamic, flexible and effective marketing solution. It helps people meet hugely important business objectives.
By persuading our customers of this, getting them to buy in and involve themselves in our events, you can have an enormous impact. Not only on the performance of our business, but also on theirs.
This manual offers a guide to some of the ways you can do this. Use it and the accompanying materials to create a framework for successful persuasion. To persuade your customers to believe in you and in the IMAPAC solution. The ideas and tools it contains are based on the practice and habits of some of the most successful persuaders out there. Organisations who sell high value solutions in a wide variety of industries. Apply them consistently and make a difference through your persuasion. To IMAPAC, to you and to our customers.